Best Niche Research Tools and Methods for Digital Marketers

Those are the people who need your product most and are therefore most likely to convert and remain loyal customers. Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. Instead of targeting a broad population, your idea could focus on a small portion of potential customers. Narrowing your scope provides the opportunity to be the best at what you do. Different types of niche research will reveal different sets of information about each niche market segment. Types of niche research generally vary depending on the types of niche media and methods used to gather information about the niche market.

Your success with search engine marketing—whether you focus on PPC or SEO—depends on your ability to get relevant offers and content in front of the right people. By identifying niches of keywords closely related to your business, you enable yourself to do exactly that. You may find yourself with an ad group that contains a dozen keywords and only three ads. If those keywords are closely related to one another, it’s easy to make each of your three ads highly relevant. If those keywords aren’t closely related to one another, you’ll be at risk of serving irrelevant ads and wasting money.

WordStream by LOCALiQ is your go-to source for data and insights in the world of digital marketing. Check out our award-winning blog, free tools and other resources that make online advertising easy. Being attuned to the top selling niches and understanding the market while creating your business plan is essential. Below is a list of free keyword research tools that will give you insight into search volume, competition, and ranking difficulty. Below, you’ll find a list of the 16 best resources I’ve found on keyword research. There are guides as well as tools that will help you wrap your head around keywords in a strategic way that will ultimately help you drive more traffic and make more money.

A high keyword difficulty affects your ability to rank high on search engines, especially if your site is relatively new. Keywords with a high CPC are generally more competitive, both for ads and for organic rankings. Now that Niche Research you’ve got those four key pieces of data for each keyword, you’re ready to assemble your niches! Simply group together the keywords that address the same topics and signify the same types of intent and you’re ready to roll.

A good sign is when you see growth based on the graphs shown from the different studies on the site. At this point, you might as well look for the best products sold under this subcategory. Finally, you can useExploding Topicsto expand your niche research.

Unlike the previous tools that analyze a niche based on its current search volume and interest, Exploding Topics uses an algorithm that predicts the growth of a niche in the future. But the site shows data for some of the niches that exploded in search volume. For this purpose, its Keyword Explorer feature is the only keyword research tool in the market that allows you to enternothingon the search bar. This way, you can gain access to its extensive keyword data.

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